Effective Ways to Drive Traffic to Your eCommerce Site

To achieve exceptional growth of your e-commerce site, you must focus on the right flow. Organic traffic can be challenging but not impossible with strategic planning and a little bit more effort than what some companies may think is worth investing in marketing strategies such as advertising. The current trend among start-ups has been spending too much money which causes them to fail soon after launching their business online; however if they had focused only on developing relationships through social media platforms prior rather than trying out expensive campaigns - chances are high we would've seen many success stories now instead!

eCommerce sales are growing. More people are preferring to shop online instead of in stores. But small businesses do not have easy times with this. It is hard for them to get attention and drive traffic. You don’t need a lot of money to increase your traffic though, you just have to be clever about it.

Over the years, online shopping is getting more popular. It will keep growing with the availability of mobile phones and the internet of things.

Act of Referral Marketing

You should get your website to have a referral program. This will help you because people will want to shop if their friends or family tell them that they can. Reviews and recommendations are also helpful for this.

Significance of social proof

Social Proof is a hack to get you to think that people like a thing. If someone trusts it because another person told them about it, then you should trust it too. Amazon uses this hack by showing other people have bought something when they sell something.

Strategize SEO

On the internet, 93% of searches happen on search engines. If you want to be found online, your website needs SEO Services to get high rankings in the SERPs. There are special techniques that we use to get high rankings so customers will find us.

Test the Call-To-Actions

Your website needs a clear way to get people who visit your site to do something. Surprisingly, over 70% of small B2B sites lack this. It is a great opportunity! Aggressive CTAs can make sales happen quickly by capturing what the person wants. However, you need to try a few different things before you find out what works best. In the meantime, we can help at our digital marketing company in Canada. You don't need text for everything to be successful--even just one word could be enough.

Working with Influencers

Movie stars are used to promote products. Now it is hard to hire these people because they are expensive. But there are other options still available. For example, you can hire a sportsperson in the case of an organized sports event near your house. These people have a powerful image in the market and they help make your product seem more popular with consumers. If you want to find an influencer quickly, simply run a keyword search on Google or social media websites like Instagram or YouTube!

Provide Rewards

It is a good idea to always make your customers happy. 80% of the future profit will come from just 20% of your current customers. Amazon has found one of the smartest ways to get its customer base. They offer an annual fee that can be worth it for many people because they get rewards like discounts, cash-back, gift vouchers, or more. This could help bring in new customers to your e-commerce store.

Site Speed Matters

Sales are about speed. Customers won't wait if the loading time is too long. If your site takes more than three seconds to load, you could lose 60% of your visitors. On the other side, they won't come back either. We can help with website design so that people will be able to buy from you and people will like your service as well!

Significance of Blogging

Content marketing is a low-cost way to promote your business. To do content marketing, you need to build a platform that gets people to come. Most companies have blogs that show what they sell and it also connects with other blogs. When you start a blog, it will give you many opportunities to go higher.

Final Wrap

There are things you can do to keep your e-commerce business going. You need the traffic, and if you don't work on it, then there won't be any sales. You should start testing out what is said in this article, and if that doesn't work, then try something else.

Digital Piloto is a Canada-based SEO company that offers 360 degree solutions to companies. They specialize in SEO services, content writing, PPC management, SMO and online reputation management. The company has an ROI-driven marketing approach of targeted traffic generation through digital marketing channels like social media advertising (SMO), search engine optimization (SEO) and pay-per-click (PPC).

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